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консультация по маркетингу Услуги PR (Public Relations): Создание и поддержание позитивной репутации вашего бренда Услуги PR (Public Relations) – это стратегически важный инструмент для создания и поддержания позитивной репутации вашей компании в глазах общественности, включая клиентов, партнеров, инвесторов и других заинтересованных лиц. PR – это не только работа со СМИ, но и активное взаимодействие с вашей целевой аудиторией через различные каналы коммуникации. В отличие от рекламы, которая является платным способом продвижения, PR – это получение бесплатного упоминания о вашей компании в СМИ и других источниках информации. Это более эффективный и надежный способ завоевать доверие аудитории. Основные задачи PR: Формирование позитивного имиджа: Создание благоприятного впечатления о вашей компании, продукте или личности в глазах общественности. Повышение узнаваемости бренда: Увеличение осведомленности о вашей компании и ее продуктах. Управление репутацией: Реагирование на негативные отзывы, предотвращение кризисных ситуаций и восстановление репутации после кризисов. Установление доверительных отношений: Создание прочных связей с целевой аудиторией, инвесторами и партнерами. Поддержка маркетинговых кампаний: Усиление эффекта от рекламных кампаний за счет PR-активностей. Основные инструменты PR: Пресс-релизы: Распространение информации о ваших новостях, событиях и достижениях в СМИ. Пресс-конференции: Организация мероприятий для общения с журналистами и ответов на их вопросы. Интервью: Предоставление интервью представителям СМИ для распространения информации о вашей компании. Публикации статей: Публикация экспертных статей и других материалов о вашей компании в СМИ. Организация мероприятий: Организация и участие в мероприятиях для повышения

Disney made a smart choice’
Despite the comparisons, Abu Dhabi isn’t positioning itself as a direct rival to Orlando — it’s aiming to be something more. The emirate sees its theme parks as part of a bigger portfolio of attractions, alongside cultural landmarks, luxury hotels, pristine beaches, and desert adventures.
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A 15-minute drive from Yas Island, Saadiyat Island is home to the Louvre Abu Dhabi, a franchised outpost of the famous Paris art museum, which welcomed 1.4 million visitors last year, 84% from abroad. The Guggenheim Abu Dhabi and Zayed National Museum are both under construction, adding to a cultural district that will be one of the region’s most concentrated hubs of art and heritage.

“Abu Dhabi’s unique appeal lies in the diversity of our tourism offering,” Al Geziry added. “For thrill-seekers, we have record-breaking roller coasters and dune bashing in the desert. For culture lovers, historic sites like Al Ain Oasis and institutions like the Saadiyat museums. And for luxury travelers, world-class dining, private island resorts, and high-end shopping.

“Where else can you start your day under the Louvre’s iconic rain-of-light dome and end it in the immersive, story-driven worlds of Warner Bros. World or Ferrari World?”
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Still, not everyone is convinced that Disney’s expansion into the Middle East is a sure bet.

“The region has seen its share of false starts,” says Dennis Speigel, founder of the International Theme Park Services consultancy, comparing it to neighboring Dubai’s patchy record with theme park expansion ambitions in the mid-2010s. “Several of them struggled for profitability in their first decade.”

Related article
Saadiyat Cultural District in Abu Dhabi is set to become one of the world’s preeminent arts and culture hubs, with one of the highest concentrations of cultural institutions globally. But the area isn’t just for art connoisseurs. Explore what to do in the new district, from iconic museums to luxurious beach days to decadent dining options.
You can walk between the Louvre and the Guggenheim in this new art district

Spiegel believes Abu Dhabi is different. “Disney made a smart choice. The infrastructure, safety, and existing leisure developments create an ideal entry point,” he told CNN earlier this year. “It’s a much more controlled and calculated move.”

Under its Tourism Strategy 2030, Abu Dhabi aims to grow annual visitors from 24 million in 2023 to more than 39 million by the end of the decade. With Disneyland as a centerpiece, those targets may well be surpassed. The city’s population has already grown from 2.7 million in 2014 to more than 4.1 million today, a reflection of its rising profile as a regional hub.

Yas Island alone has been transformed in the space of a decade from a largely undeveloped stretch of sand to a self-contained resort destination, complete with golf courses, marinas, a mall, more than 160 restaurants, and a cluster of high-end hotels.

Orlando’s head start remains formidable — it still offers multiple Disney and Universal parks, has decades of brand loyalty, and an infrastructure built to handle tens of millions of tourists annually.

But Abu Dhabi is catching up fast. Its combination of frictionless travel, year-round comfort, cutting-edge attractions, and a cultural scene that adds depth to the experience gives Abu Dhabi its own unique selling point, potentially offering a model for the next generation of theme park capital.

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The Justice Department on Friday released the long-awaited transcripts of a weeks-old interview it conducted with convicted Jeffrey Epstein associate Ghislaine Maxwell.

The Maxwell interview was one of two steps the White House took to try and quell outrage over its handling of the Epstein files, which has rocked the administration for weeks and caused even many supporters of President Donald Trump to balk.
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Attorney General Pam Bondi and other officials had built up anticipation for the Epstein documents before pulling back on promises to release them. Trump has also made a series of false and misleading claims that have caused Epstein’s victims to suggest a cover-up.

The administration’s other big move – asking to unseal grand jury testimony – hasn’t amounted to much. In fact, two judges have suggested it was a “diversion” intended to look transparent without actually being so.
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The Maxwell interview conducted by Deputy Attorney General Todd Blanche, likewise, doesn’t add much to the public knowledge of Epstein. But there are some key points worth running through – particularly in the broader context of the administration’s botched handling of the matter.

Here’s what to know from the transcript:

Maxwell isn’t coming clean, which undercut the exercise
The Maxwell interview is the administration’s first significant release of information since its effort to close the matter blew up in its face last month.

(Also on Friday, it sent Epstein documents to a House committee that had demanded them, but those aren’t public yet.)

But it was always a weird choice, given Maxwell is a convicted sex offender and her appeals are ongoing. The Justice Department in Trump’s first term also labeled her a brazen liar. What could she possibly add of value?

Not a whole lot, it seems.

Related article
This undated trial evidence image obtained December 8, 2021, from the US District Court for the Southern District of New York shows British socialite Ghislaine Maxwell, right, and US financier Jeffrey Epstein, left.
READ: Transcript of the Justice Department’s interview with Ghislaine Maxwell

The big headlines are that Maxwell doesn’t implicate anybody – including Trump – in any wrongdoing and says Epstein didn’t have a client list. But those statements might carry more weight if Maxwell came clean about her and Epstein’s own misdeeds.

She clearly didn’t do that. In fact, she repeatedly cast doubt on them, too.

She denied that Epstein paid her millions of dollars to recruit young women for him. She denied witnessing any nonconsensual sex acts. And she denied seeing anything “inappropriate” from “any man” – seemingly including Epstein.

“I never, ever saw any man doing something inappropriate with a woman of any age,” Maxwell said. “I never saw inappropriate habits.”

Some other Maxwell responses also call her credibility into question.

In another instance, Maxwell claimed Epstein didn’t have “inappropriate” cameras inside his New York, Caribbean, New Mexico and Paris residences. Cameras in his Palm Beach, Florida, house were used because money was being stolen. But Epstein’s seven-story townhouse in Manhattan was outfitted with cameras, the New York Times reported earlier this month. Several of Epstein’s victims have cited a network of hidden cameras.

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Watch out, Orlando, a new world theme park capital is rising in the Arabian desert
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For decades, Orlando has reigned as the global capital of theme parks — a place where Disney, Universal, SeaWorld and countless other attractions have drawn millions of visitors.

But a challenger for the crown has emerged from an unlikely place: the deserts of the Arabian Gulf. In a destination once known more for oil wealth and camel racing than roller coasters, Abu Dhabi is building an adrenaline-charged playground that could give Orlando a run for its money.

And it just landed the ultimate weapon: Disney.
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In May 2025, when Disney announced its first new theme park in 15 years, it chose Abu Dhabi over other key theme park destinations in California, Japan and even Orlando.

There was “no question,” says Josh D’Amaro, chairman of Disney Experiences. The UAE capital, already home to Ferrari World, with the world’s fastest roller coaster; Warner Bros. World (built under license by CNN’s parent company, Warner Brothers Discovery); Yas Waterworld, an epic network of slides and pools; and more recently, SeaWorld Yas Island Abu Dhabi. It’s clear the emirate is emerging as the most serious challenger Orlando has ever faced.

Ferrari World Abu Dhabi is home to the world's fastest rollercoaster and the highest loop ride.
Ferrari World Abu Dhabi is home to the world's fastest rollercoaster and the highest loop ride. Leisa Tyler/LightRocket/Getty Images
Disneyland Abu Dhabi, expected to open on Yas Island in the early 2030s, will be the company’s most technologically advanced park ever. Renderings show a shimmering, futuristic tower at its center — more closely resembling Abu Dhabi’s gleaming skyline than a traditional European castle. It will be the first Disney resort set on an accessible shoreline, located just 20 minutes from downtown Abu Dhabi.

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What began as a shared passion between two friends has grown into the "Abu Dhabi House Movement" — a fast-growing community redefining the city’s music scene. Co-founder Tom Worton takes us inside this grassroots world, where music lovers, DJs, and cultural spaces collide.

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House beats and hidden venues: A new sound is emerging in Abu Dhabi

The theme park will be developed, built and operated by Miral, the Abu Dhabi company behind Yas Island’s roster of other attractions. Disney Imagineers will handle creative design and operational oversight, making sure the new park is in keeping with Disney’s brand.

Miral’s CEO, Mohamed Abdalla Al Zaabi, says demand already exists: 2024 saw a 20% rise in theme park attendance on Yas Island. And expansion is already in the works — a Harry Potter–themed land at Warner Bros. World, more record-breaking rides at Ferrari World, new themed hotels, and even two beaches along Yas Bay Waterfront.

‘This isn’t about building another theme park’

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Why Disney chose Abu Dhabi for their next theme park location
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Abu Dhabi’s location, a medium-haul flight away from both Europe and Asia, and relatively short hop away from India, means millions of potential visitors are within relatively easy reach.

“This isn’t about building another theme park,” Saleh Mohamed Al Geziry, Abu Dhabi’s director general of tourism, told CNN. “It’s about defining Abu Dhabi as a global destination where culture, entertainment and luxury intersect.”

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